How conscious consumption contributes to the future of the planet

In a month that combines “Consumer Day” and “World Water Day”, reflecting on how our actions as consumers directly impact the environment, including saving water, contributes to building a more sustainable future.

In a month that combines “Consumer Day” and “World Water Day”, reflecting on how our actions as consumers directly impact the environment, including saving water, contributes to building a more sustainable future.

The first step, therefore, is to understand that as consumers, our behavior has an impact on the planet. By buying and discarding in excess, we are using natural resources unsustainably, increasing waste and producing even more waste.

To reverse this situation that can cause the depletion of the environment, conscious consumption appears. According to the Ministry of the Environment, it is “a voluntary, daily and solidary contribution to guarantee the sustainability of life on the planet”. In other words, it means reflecting before each purchase, making them consciously.

Rethinking consumption can also impact on reducing water consumption. An example is in the fashion industry, the second most polluting on the planet. For the production of a pair of jeans, it is estimated that, on average, 5,196 liters of water are spent, divided into all stages of its production.

By buying a pair of jeans at a thrift store, donating your old clothes or even transforming them into a new product, you will be contributing to circular fashion. By increasing the durability of the parts, we reduce the need to produce new parts, that is, we save more and more water. Small actions that can contribute to a more sustainable future.

To help, we list some important actions for conscious consumption:

Plan ahead before shopping, prioritizing local producers;
Buy durable products, which will not be disposable once the “fad” passes;
Donate or transform your clothes, customizing is always an option to create new things from something old;
Reuse plastic packaging and shopping bags;
Consume only what you need.
With these small actions we contribute to building a more sustainable future! Do your part :)